Bomb Pop has been a mainstay in American households for over 60 years. Though an iconic brand with an established reputation, it had slowed in its reach and relevance to the primary consumer: teens. We needed to reinvigorate the brand in a way that spoke to the teen audience (the primary consumer) while not alienating mom (the primary shopper).
- Retail & Shopper
- Social Media
- Public Relations
Bring the brand to life!
Bring the brand to life with a steady stream of snackable content to engage, entertain, and inspire teens in spaces where they spend their time. But in order to get their attention, we needed to create content that was cool enough for teens to share. We needed to create content that this over-sharing generation would embrace and see as an extension of their own identity. #SRSLY
So we transformed their previously product focused website into a new interactive, customizable content experience. And we did it on Tumblr. Customized user themes, a steady stream of humorous photos, quizzes, videos, memes and gifs across all social platforms, all worked to encourage teens to engage and create moments of connection with the brand. We even took it a step further and partnered with YouTube influencers (celebrities in the world of teens) and executed a brand experience at the Little League World Series—a perfect marriage of the brand’s nostalgia and its modern path forward.
Like what you see?
A journey of transformational growth begins with a single step.Get Started !