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Cure for the Common Campaign

How a web-based app helped Ricola shift from sickness to wellness

Ricola Daily Drop on Phone

The Challenge

Ricola has always been a brand you can rely on when you are sick. But with a bold vision to position itself as a wellness company and the launch of a new immunity product, we had to come up with an integrated campaign to better position Ricola products as an everyday wellness option versus a product to use only when you are sick.

Our Roles

  • Innovation
  • Web Design & Development
  • Content Strategy & Creation
  • Digital Media
  • Public Relations

Drop the Cough. Avoid the Ick.

Our solution

Born from the brand’s desire to help consumers get well or stay well we developed Ricola Daily Drop. From the icky elements that trigger allergies and asthma to general air quality, humidity levels and even health-related topics trending socially, the Daily Drop allows users to track real-time, local issues and events that might impact how their throat is feeling. Consumers not only receive a personalized wellness forecast, but also a Ricola product recommendation. This unique approach is intended to get consumers thinking about Ricola at any time, rather than when they are feeling sick.

Ricola Daily Drop won Outstanding Mobile Website in the fifth annual MobileWebAwards competition, which honors the advertising industry's best mobile websites, responsive websites and mobile apps.

Ricola Daily Drop Three Screens

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