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Careers

SEM/PPC Specialist

Job Description

Continuum Clinical, a part of BC Worldwide, is a global clinical trial enrollment company. With over twenty-five years of experience, Continuum Clinical specializes in providing sponsors and CROs with patient recruitment and retention planning, study and site support, patient recruitment campaigns, patient advocacy and diversity & inclusion services, retention solutions, and reporting and analytics.

We exist to give incredible people opportunity to make a difference.

Core Values
• Collaborative
• Genuine
• Kind & Compassionate
• Pride of Ownership & Accountability

Job Summary
The SEM/PPC Specialist will be responsible for building and managing a variety of paid search campaigns with cross-functional teams in the agency. Your involvement from planning to reporting will be an essential part of the continuous level of service we provide our clients. In addition, you will develop and manage top-notch paid search and search network display campaigns that execute client KPI’s.

The SEM/PPC Specialist will also continuously challenge his/her self, his/her client counterparts and his/her co-workers to develop relevant, original and impactful digital ideas and solutions for our clients.

Continuum Clinical Qualities
To be successful, every BC Worldwide employee should possess the following qualities:
• Attitude & Commitment – you are a passionate, resourceful and productive achiever that is a pleasure to be around
• Priority Setting – you define clear action steps and manage expectations of others
• Creative Thinking & Problem Solving – you recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on your team
• Dependability – you are self-motivated to deliver the highest quality work, on time and budget
• Leadership Ability – you take initiative, motivate others and assume accountability for your actions
• Communication – you use organized, constructive communication to facilitate great work

Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
• Demonstrate the mission, vision, values and culture principles of BC Worldwide
• Develop insights and actions that demonstrate a thorough understanding of the client’s goals, platform capabilities, and results
• Develop comprehensive strategies for increasing performance for clients KPIs utilizing paid search and search display network channels at scale
• Collaborate with the Director of Search Engine Marketing to execute paid strategies and setup campaigns flawlessly
• Continuously optimizes campaigns based on client KPIs, identifying deeper learnings applicable to your clients and others, and providing analysis of key findings
• Stay abreast of changing trends in the industry and across all platforms; also taking note of results we’ve seen within the agency across all clients and use those to guide future recommendations
• Communicate effectively and facilitate presentations to clients and agency counterparts
• Comply with all corporate and departmental standard operating procedures as well as FDA and other governmental regulations (e.g., IRB, EC)
• Ensure all activities and operations are performed in compliance with regulatory and federal regulations.
• Maintain up to date weekly time tracking, per the Agency’s time tracking policy

Continuum Clinical Qualities
To be successful, every BC Worldwide employee should possess the following qualities:
• Attitude & Commitment – you are a passionate, resourceful and productive achiever that is a pleasure to be around
• Priority Setting – you define clear action steps and manage expectations of others
• Creative Thinking & Problem Solving – you recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on your team
• Dependability – you are self-motivated to deliver the highest quality work, on time and budget
• Leadership Ability – you take initiative, motivate others and assume accountability for your actions
• Communication – you use organized, constructive communication to facilitate great work

Education, Experience and Certifications
• Bachelor’s degree in marketing, advertising, or communications
• 2+ years of experience in managing, optimizing day-to-day performance of paid search and search network display campaigns
• Experience in developing initial paid search keyword lists, text ads, and spend projections
• Google Adwords and/or Analytics Certification a plus
• Working knowledge of search engine bid management tools, a plus
• Must have strong analytical skills
• Excellent written, verbal and presentation skills
• Superior organizational and multi-tasking skills with attention to details
• Passion for search engine marketing, an innovative understanding of marketing, and forward thinking
• A data driven mindset that is at the forefront of your planning, execution, and analysis thought process
• Must be a self-starter who is always willing to learn, challenge others, and be a team player

Category
Continuum Clinical
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