Blue Chip Introduces Impact OS Suite

By Blue Chip

Seven planning, activation and measurement tools help marketers maximize campaign performance. Blue Chip has introduced Impact OS, a suite of seven planning, activation and measurement tools that blend the science of “why” and the art of “how” to boost a marketer’s results. The tools draw on the agency’s 40+-year history growing client brands to help marketers prioritize markets and retailers, forecast ROI, harness consumer data, activate media and measure business impact.

Technology

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“Marketers need reliable, data-driven tools to identify and maximize their greatest business potential. We’re not satisfied with just creating powerful ideas; we’re committed to giving them the best chance to deliver extraordinary business results. So, we’ve developed a planning, activation and measurement system that can change the fortunes of brands which have to outsmart rather than outspend their competition.”

Stanton Kawer, CEO of Blue Chip

At the heart of Impact OS are Market Match, Register, and Thread, which help clients plan, activate, and measure creative commerce campaigns from a data-rich perspective.

Market Match identifies and prioritizes the highest-potential retailers and media markets where marketers can lead rather than just keep pace. Whereas marketers typically base investment decisions on brand and category development indices (BDI and CDI), Market Match considers the full commerce picture by also including current sales velocity, number of distribution points, year over year trends and competitive activity. The tool’s algorithm defines markets as Grow, Defend, or Emerging, so clients can prioritize investing in their greatest opportunities.

Register provides intimate intelligence on the country’s top retailers in every major channel. More than a library of chain data, Register incorporates four decades of shopper marketing and retail media network activity with retailer strategies, shopper profiles, promotional calendars, retail media network opportunities and campaign benchmarking.

Harmonic enables the curation, management, and activation of first-party customer data for brands. ROI Forecaster projects impact, and Insight identifies the best media options. Thread identifies which marketing activities are performing best, and Scorecard presents tailored insights into business results.

For example, a large frozen foods brand recently used Market Match to focus its efforts from 65 potential markets to eight where it can create meaningful change. And an ingredient brand is using Thread to monitor and optimize media and retail initiatives in real time.

Since its founding 40 years ago with a focus on shopper marketing, Blue Chip has become a full-service creative agency with stalwart creative, data, and media capabilities. Impact OS is the latest evolution in pursuit of conscious, systematic, and repeatable ways for clients to outperform their categories.