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Wish Farms’ ‘Berry Bonanza’: an innovative way to reward berry shoppers
Wish Farms, is pleased to share a recent mobile campaign rewarding its loyal berry shoppers: “Berry Bonanza”.
11 creative campaigns to know about today
A rendition of “Take Me Out to the Ballgame” by fictional country and western duo “Jericho & The Biscuit” goes awry.
Retail media was built for growth. Now, it’s being rebuilt for risk.
Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility.
Lamb Weston's biggest commerce campaign embraces Minecraft Movie at retail
Lamb Weston is leveraging Warner Bros. Pictures' "A Minecraft Movie" in its largest commerce campaign yet.
Grown In Idaho launches tie-in program with 'A Minecraft Movie'
Frozen potato brand Grown In Idaho (Part of Lamb Weston) is running its biggest commerce marketing program to date in concert with the highly anticipated "A Minecraft Movie," which debuts April 4.
2025 P2PI Retail Media Awards
Blue Chip's Mary Kate Huffman Wins a 2025 P2PI Retail Media Award
Virtual reviews are killing agency chemistry—5 ways to save your next partnership
Clients and agencies are shortchanging themselves on screen. The stakes on agency reviews are higher than ever. RFPs and reviews have been on the rise since last fall.
Kendahl Damico: a lifelong storyteller
The Blue Chip group creative director breaks down her creative process and disciplined and deliberate approach to her work, as part of the ‘Creativity Squared’ series
WTF is connected commerce?
Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why.
Why the strategist's job never really ends
Blue Chip's head of strategic planning and research department, Peter Picard on their human-focused approach and the ‘Bring Change’ brief as part of the 'Planning For The Best’ series
Creativity Squared: the inspiration of arts and culture with Joel Walker
Executive creative director of Blue Chip on finding inspiration in the world of arts and culture…
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
the real takeaway here is to embrace uncertainty: preparation isn’t optional, it’s essential…
Nature Nate’s Honey drives growth in Northeast
The omnichannel effort was deployed by agency Blue Chip and included…
There’s a hole in your innovation strategy
Most mid-market CPG brands focus on product systems, but miss the marketing fundamentals that can make new brands succeed…
This campaign shows how Goodwill turns donations into job development
US non-profit teams up with Blue Chip to prove it's more than just a place to donate old things
Welch’s Juicefuls squeezes engagement out of Spotify, artist partnerships
Find out how Blue Chip used recording artists, social media and a sweepstakes to drive brand success...
How creative commerce drives brand growth, from big ideas to the bottom line
Discover the four key steps to build brand health and grow profits
P&G returns to NYC’s Puerto Rican Day Parade with new and improved activation
Learn how Blue Chip orchestrated this year's "biggger and bolder" event...
Brand watch: Bob’s Red Mill unites media, shopper
How Blue Chip outsmarts the competition by engaging consumers from kitchen to breakfast aisle
Blue Chip ramps up, formalizes planning, activation, ROI suite of tools
Meet Impact OS, Blue Chip's tool suite for delivering measurable results at every stage of marketing
Ad agency leadership—how promoting from within fosters teamwork, productivity and client retention
4 strategies to grow institutional intelligence that clients need desperately
How to recover from conversion fixation
4 components to promoting long-term brand success via a full funnel approach...
Marketers need more 30-Day RFPs
5 steps to sourcing a new agency for project-based work in 30 days or less
Beyond the whole-grain aisle: Bob’s Red Mill aims to broaden brand appeal
Learn how Blue Chip is helping Bob's double their consumer base by 2030
Blue Chip names longtime creative Joel Walker ECD
Get the inside scoop on the Blue Chip 20-year veteran's approach to world class creative
‘Aisles For All’ campaign expands to Black and Women’s History Months
Blue Chip positions P&G's signature platform as an ongoing model for celebrating local communities
What agency model do you need?
Ask yourself these 3 key questions early and often...