CHANGE YOUR PERSPECTIVE .

Strategy and Insights

Decoding Disparities: Engaging Diverse Health & Wellness Consumers

Sonja Evans

Consumer Data

Google Pivots on Cookie Deprecation

Blue Chip

Retail Media Networks

Solutions to Common Challenges With Retail Media Networks

Erich Parker

Creative Commerce

How Creative Commerce Drives Brand Growth, From Big Ideas to the Bottom Line

Dan Cornell

Media

The Importance of Media Operations

Colleen Waltman

Technology

Blue Chip Introduces Impact OS Suite

Blue Chip

Brand Operations

Ad Agency Leadership—How Promoting From Within Fosters Teamwork, Productivity and Client Retention

Stanton Kawer

Media

How to Recover From Conversion Fixation

Erich Parker

Strategy and Insights

Straightforward Is Best: Let’s Simplify Our Ideas

Sonja Evans

Brand Operations

Marketers Need More 30-Day RFPs

Dan Eisenberg

Retail Media Networks

Retail Media Networks: A Call For Measurement, Transparency and Consistency

Blue Chip

Shopper Marketing

Five Considerations for Shopper Marketing Budget Prioritization

Erich Parker

Brand Operations

How to Make Integrated Agency Teams Work

Dan Eisenberg

Technology

Drive Sales and Engagement with Incentivaze, Blue Chip’s Custom Reward Program

Kevin Sherman

Brand Operations

Brands Don’t Need the World’s Largest Media Agency

Sherri Rosenberg

Consumer Data

The Importance of First-Party Data

Blue Chip

Brand Operations

Tap Agencies to Onboard New Client Personnel

Dan Eisenberg

Creativity

The Creative Agency Process Sh*tstorm

Joel Walker

Consumer Data

Charting the Consumer Path to Wellness

Blue Chip

Shopper Marketing

Evolving the Fine Art of Shopper Marketing Measurement

Blue Chip

Media

What the TikTok Deal Means for Marketers

Blue Chip

Brand Operations

How to Maximize Sports Sponsorships to Increase Sales

Blue Chip

Technology

The Delivery Dilemma

Sonja Evans

Creative Commerce

Cheers! How Alcohol Brands Can Win at Ecommerce

Sonja Evans

Retail Media Networks

Retail Media Networks: An Opportunity For Growth

Jennifer Moore