A Media Remix to Drive Brand Awareness
BOB'S RED MILL
A Media Remix to Drive Brand Awareness
Bob’s Red Mill didn't want sales to come at the expense of their brand.
Years of a sales-driven media approach was coming at the expense of reinforcing their brand values—putting long-term growth at risk. To grow their brand while continuing to drive sales, we completely reimagined their media mix.
In a first for the brand, we combined shopper marketing and media efforts for a holistic media campaign that leveraged “Start with the Best Oats,” their national brand campaign.
Our broadened media approach included video, audio, Facebook & Instagram ads and display ads, as well as near-store and in-store media.
We enabled Bob’s Red Mill to prioritize brand health without sacrificing sales.
Results
+11%
sales lift for product portfolio
+8%
sales lift for priority oats products
+89%
new household reach