Brand Commerce™ is Blue Chip’s proprietary growth engine, an approach that powers a relentless drive to Bring Change for our clients

In the Brand Commerce model, branding and sales are not separate and sequential, but simultaneous and complementary. They reinforce each other, driven by the same imperative for tangible results.

In a fragmented marketplace, Brand Commerce is a unifying force, merging brand-building efforts with sales-driving activities, while connecting all components of the marketing mix—strategy, creative, media, retail—throughout the consumer purchase journey.

At Blue Chip, Brand Commerce is fueled by our proven ability to build compelling brands for our clients in ways that motivate consumers to act. We call it simply “building brands over time and driving sales overnight.”