Press
Agentic AI: A Movement About to Take Off in 2027?
Consumers have just begun to wrap their minds around the potential of agentic commerce. Similarly, r…
The Next Dollar Is The Growth Decision No One Owns
Ask most marketing leaders where their next media dollar should go, and they’ll have an answer. Ask…
How CPGs Are Prepping for the AI Shortlist Reckoning
While we haven't reached an era where most shoppers will hand over their credit cards so AI agents c…
“We Need to Stop Treating Quality and Efficiency as Opposing Ideas”
The chief creative officer at Blue Chip on why audiences still crave quality in their commercials, a…
Retail media’s next competitive advantage is organizational
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may…
Movers & Shakers: Fabletics, Fruit of the Loom, Walker’s Shortbread and more
This week’s agency news, people on the move and brand buzz….
18 creative campaigns to know about today
In today’s creative news, Coca-Cola wants you to get off your screen and get to the dinner table, Go…
5 Minutes with… Jamie Olson
The Blue Chip president on two decades at the agency, connecting brand and commerce, and why the age…
Alison Snarponis and the Craft of Strategy
The associate director of strategic planning and research at Blue Chip on the most challenging and r…
Q&A: Blue Chip’s Sonja Evans Talks Synthetic Audiences and Shopper Tension
The future of commerce is defined by executives actively leading at the forefront of the industry. T…
Retail Media Summit 2026: What Comes Next for Retail Media
Seven signals are defining the future of commerce, media and the shopper experience. Read on for ins…
How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts and…
Why Retail Media Has Outgrown the CPG Org Chart
Retail media has evolved from a commerce tactic into one of the most important growth engines in CPG…
91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
Ready to refresh your marketing education resources? Your peers rely on these 91 blogs, newsletters,…
The Heart of Effectiveness Culture with Dan Cornell
Building the advertising agency’s brand commerce point of view, as well as the split between brand-b…
Forget the In-Housing Debate: Why CMOs Still Need Agencies to Deliver
For years, the marketing industry has repeated a familiar narrative: agencies are losing relevance….
CFOs lean on AI, ‘synthetic audiences’ to decode consumer behavior
Companies like Albertsons are using AI to interpret shopping patterns and increase basket sizes in r…
Erich Parker featured in The Ad Podcast
Dylan Conroy, host of The Ad Podcast, interviews Erich Parker, our SVP of Integrated Media, about in…
Inside CPG’s AI advertising boom, from Super Bowl spots to synthetic focus groups
Coca-Cola's holiday ad and Svedka's Super Bowl commercial share more in common than promoting a beve…
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezin…
Blue Chip Introduces The Brand Commerce Index
For the first time, marketers can benchmark their performance in Brand Commerce (how effectively the…
Unlocking the best in me
A new campaign from longtime agency of record Blue Chip brings Daisy Cottage Cheese into shared expe…
Daisy Recasts Cottage Cheese as Modern Day Essential
The playful campaign, created with Blue Chip and directed by Jason Koenig of Anonymous Content, emph…
Daisy Recasts Cottage Cheese as Modern Day Essential
New campaign from Blue Chip emphasizes joyful moments and refreshes the brand’s iconic jingle….
Losing 2026 Before It Starts: The Real Cost Of A Wait and See Marketing Budget
Marketing plans aren’t being debated, they’re being paused. Budgets aren’t being cut, they’re being…
Why a shopper marketing specialist is shifting to a brand commerce model—and how it’s been effective
Founded more than 40 years ago, Blue Chip built its reputation as a shopper marketing agency with a…
What’s the Future of TV Advertising?
As the telly turns 100, it’s not flatlining as an advertising medium just yet – experts from M+C Saa…
Panera Spotlights CPG Products In New Push
Panera at Home, the fast-casual chain’s line of premium grocery products, has launched an ad campaig…
Designing for Conversion: How Hershey, Dreyer’s, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actu…
Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap
Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail m…
It’s time to make advertising a top career choice again
The agency world can offer a creative life, cultural relevance and the thrill of making ideas happen…
The truth about how Gen Z works—and what employers get wrong
Paige Miller speaks on the misperceptions that undermine the difference Gen Z in making in the work…
FrogTape Taps Blue Chip To Promote New ‘reMOVEables’ Line
FrogTape is taking on 3M’s Command product line in the damage-free wall hanging category with the la…
Emerald Nuts Cuts Through Ingredient Clutter With Comical Country Music
Two years after Flagstone Foods acquired Emerald Nuts from Campbell Soup Co., the brand is staging a…
Make it Yours: new campaign for FrogTape reMOVEables from Blue Chip
First campaign from Blue Chip, FrogTape’s new agency of record, celebrates the satisfying moment of…
Wish Farms’ ‘Berry Bonanza’: an innovative way to reward berry shoppers
Wish Farms, is pleased to share a recent mobile campaign rewarding its loyal berry shoppers: “Berry…
11 creative campaigns to know about today
A rendition of “Take Me Out to the Ballgame” by fictional country and western duo “Jericho & The…
Retail media was built for growth. Now, it’s being rebuilt for risk.
Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t join…
Lamb Weston’s biggest commerce campaign embraces Minecraft Movie at retail
Lamb Weston is leveraging Warner Bros. Pictures' "A Minecraft Movie" in its largest commerce campaig…
Grown In Idaho launches tie-in program with ‘A Minecraft Movie’
Frozen potato brand Grown In Idaho (Part of Lamb Weston) is running its biggest commerce marketing p…
2025 P2PI Retail Media Awards
Blue Chip's Mary Kate Huffman Wins a 2025 P2PI Retail Media Award…
Virtual reviews are killing agency chemistry—5 ways to save your next partnership
Clients and agencies are shortchanging themselves on screen. The stakes on agency reviews are higher…
Kendahl Damico: a lifelong storyteller
The Blue Chip group creative director breaks down her creative process and disciplined and deliberat…
WTF is connected commerce?
Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, accor…
Why the strategist’s job never really ends
Blue Chip's head of strategic planning and research department, Peter Picard on their human-focused…
Creativity Squared: the inspiration of arts and culture with Joel Walker
Executive creative director of Blue Chip on finding inspiration in the world of arts and culture……
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
the real takeaway here is to embrace uncertainty: preparation isn’t optional, it’s essential……
Nature Nate’s Honey drives growth in Northeast
The omnichannel effort was deployed by agency Blue Chip and included……
There’s a hole in your innovation strategy
Most mid-market CPG brands focus on product systems, but miss the marketing fundamentals that can ma…
This campaign shows how Goodwill turns donations into job development
US non-profit teams up with Blue Chip to prove it's more than just a place to donate old things…
Welch’s Juicefuls squeezes engagement out of Spotify, artist partnerships
Find out how Blue Chip used recording artists, social media and a sweepstakes to drive brand success…
How creative commerce drives brand growth, from big ideas to the bottom line
Discover the four key steps to build brand health and grow profits…
P&G returns to NYC’s Puerto Rican Day Parade with new and improved activation
Learn how Blue Chip orchestrated this year's "biggger and bolder" event……
Brand watch: Bob’s Red Mill unites media, shopper
How Blue Chip outsmarts the competition by engaging consumers from kitchen to breakfast aisle…
Blue Chip ramps up, formalizes planning, activation, ROI suite of tools
Meet Impact OS, Blue Chip's tool suite for delivering measurable results at every stage of marketing…
Blue Chip Launches Brand Commerce Index, Radar
For the first time, marketers can benchmark their performance in Brand Commerce (how effectively the…
Ad agency leadership—how promoting from within fosters teamwork, productivity and client retention
4 strategies to grow institutional intelligence that clients need desperately…
How to recover from conversion fixation
4 components to promoting long-term brand success via a full funnel approach……
Marketers need more 30-Day RFPs
5 steps to sourcing a new agency for project-based work in 30 days or less…
Beyond the whole-grain aisle: Bob’s Red Mill aims to broaden brand appeal
Learn how Blue Chip is helping Bob's double their consumer base by 2030…
Blue Chip names longtime creative Joel Walker ECD
Get the inside scoop on the Blue Chip 20-year veteran's approach to world class creative…
‘Aisles For All’ campaign expands to Black and Women’s History Months
Blue Chip positions P&G's signature platform as an ongoing model for celebrating local communiti…
What agency model do you need?
Ask yourself these 3 key questions early and often……