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Services Measurement & Analytics
Marketing analytics that turn data into action
Our marketing analytics team turns complex data into clear, actionable insights. We help brands understand their performance to uncover the opportunities that drive measurable learning and improvement With transparency at the center of our approach, our clients can make smarter decisions and improve performance.
Capabilities
Marketing dashboards and visualization
We build clear, effective marketing dashboards using Thread®, our proprietary measurement. Thread connects data across brand and commerce, orchestrating a clear, unified view of performance that helps us focus on what’s driving results and where to optimize.
- Channel, campaign and retail dashboards
- Custom KPI frameworks and performance scorecards tailored to brand and retailer needs
- Visualization of shopper, media and ecommerce data
- Integrated reporting across brand and commerce
- Cross-channel performance analysis
- Forecasting, pacing and optimization tools
- Trend identification and signal distillation
- Collaboration with planning and optimization teams
Thread® – Blue Chip’s integrated measurement platform
Thread connects data across brand and commerce, orchestrating a clear, unified view of performance that helps us focus on what’s driving results and where to optimize.
Testing and optimization
We build rigorous test designs and readouts that guide continuous improvement.
- A/B and multivariate testing
- Creative and messaging effectiveness studies
- Retailer and customer-specific learning agendas
- Offer, promotion and incentive testing
- Media mix and allocation optimization
Attribution and effectiveness measurement
We help brands understand what’s driving performance, how channels work together and where to invest for greater impact.
- MMM, MTA and hybrid models
- Incrementality measurement
- Lift analysis across ecommerce and retail
- Halo and cross-channel interaction insights
- Collaboration with our Integrated Media and Ecommerce teams
Retail and shopper analytics
We bring clarity to shopper behavior across physical and digital retail to uncover opportunities to improve performance at the point of purchase.
- Retailer scorecard analysis
- Shopper conversion insights
- Loyalty and CRM program performance
- Category and competitive mapping
- Partnering with Commerce Marketing to inform next steps
Business intelligence & custom analytics
We design custom analytics solutions that turn data into clear direction—helping teams move faster, plan smarter and act with confidence.
- Data engineering and model development
- BI dashboards and operational tools
- Predictive modeling and scenario planning
- Integration with digital tools and applications
- Support for sales, category and brand teams
Creative Work in Action
FAQS
Our marketing analytics services focus on turning performance data into clear direction to help brands understand what’s driving results, where to optimize and how to invest more effectively.
Yes. We build dashboards and scorecards tailored to brand, retailer and channel needs, giving teams a clear, shared view of what’s happening and where to focus next.
Using our measurement platform Thread, we orchestrate data across brand, media, shopper and ecommerce to provide a holistic view of performance. This helps teams see how marketing efforts work together and where they’re having the greatest impact.
We translate insights into clear, prioritized recommendations connected to planning, investment and activation so teams can move forward with confidence.