No Managed Service? No Problem. How Blue Chip Helps Brands Win with Walmart Connect Offsite

Walmart Connect’s Next Chapter: More Control, More Opportunity

Walmart Connect continues to evolve, giving brands greater flexibility and control across its expanding retail media ecosystem. As onsite and offsite capabilities advance, many advertisers are taking a more hands-on approach to how media is planned, activated, and optimized within the Walmart DSP.

Offsite channels—including display, video, CTV, and audio—play an important role in extending Walmart audiences beyond the digital shelf, influencing shoppers earlier in the journey, and supporting incremental growth. As these capabilities expand, brands often look for partners that can help them navigate increased complexity and align offsite media with broader commerce objectives.

Turning Complexity Into Connected Strategy

At Blue Chip, we view the continued evolution of Walmart Connect as an opportunity to build more connected, data-driven retail media strategies.

As a Walmart Connect Premium Partner, Blue Chip supports advertisers across planning, activation, optimization, and reporting within the Walmart DSP. Our work focuses on helping brands apply data, platform expertise, and operational rigor to their Walmart Connect programs in a way that aligns with business goals.

In addition to our work within Walmart Connect, Blue Chip brings extensive experience activating retail media through The Trade Desk, the technology platform that powers Walmart offsite execution. With many years of experience operating within The Trade Desk ecosystem, our teams apply established best practices around campaign setup, optimization, and measurement to support Walmart offsite media efforts.

This combination allows us to help brands approach Walmart offsite media with confidence and clarity, whether they are expanding beyond onsite placements or refining existing programs.

How Blue Chip Supports Walmart Offsite Activation

Blue Chip works with advertisers to support a range of Walmart Connect offsite objectives, including:

• Strategic planning: Applying first- and third-party data to identify relevant Walmart audiences and inform offsite channel selection and media strategy.
• Campaign activation: Managing media buying, bidding, and pacing within the Walmart DSP to support efficient execution across offsite formats.
• Ongoing optimization: Interpreting DSP signals and performance data to inform ongoing adjustments and improve efficiency over time.
• Commerce alignment: Connecting media strategy and creative execution with commerce goals to support both near-term sales and longer-term brand outcomes.

Across CPG brands and Marketplace sellers, Blue Chip focuses on bridging strategy and execution to help advertisers get more value from their Walmart offsite investments.

The Bigger Picture: Retail Media Is Maturing

Walmart Connect’s continued expansion reflects the broader evolution of retail media. As platforms grow more sophisticated, success increasingly depends on the ability to combine data, technology, and creative strategy in a cohesive way.

Blue Chip’s Brand Commerce™ approach brings these elements together, helping brands align storytelling, media, and conversion across the shopper journey. Our focus is on building connected experiences that influence shoppers across touchpoints and support conversion when and where it matters.

A Practical Path Forward for Walmart Connect Advertisers

As Walmart Connect offsite capabilities continue to expand, Blue Chip offers flexible engagement models and hands-on platform support designed to meet advertisers at different stages of maturity.

Our objective is straightforward: to help brands approach Walmart Connect offsite media thoughtfully, transparently, and in alignment with their broader commerce and growth goals.

This content reflects Blue Chip’s perspective and experience working with retail media platforms. Views expressed are those of Blue Chip and do not represent Walmart Connect.