Solutions in uncertain times
By Blue Chip
As your brand reacts to the containment and quarantine issues surrounding COVID-19, challenges abound. Here are some of the questions—and subsequent solutions—we’re discussing with our brand partners. Things are changing quickly. Please know our experts are constantly monitoring potential implications for our clients, and we’ll continue to update here.
Solutions In Uncertain Times page
Challenge: Adapting Media Strategies
The impact of COVID-19 on media strategy is complex for many brands. Should you be advertising on TV right now? How has COVID-19 impacted influencer strategies? Can digital messaging still run against content deemed safe and appropriate for our message?
We’ve tackled the most pressing media questions from our clients on what steps they should take now and what they should consider for the future.
Read more: COVID-19 Q&A: Media strategies
Challenge: Messaging to Consumers
The rules on how, where and when brands should engage consumers have changed and continue to change as the COVID-19 crisis evolves. Now is an important time to review your current content strategy, social media approach, the messages and visuals in your ads and on your website. Every brand is unique, with shifting needs and varying responsibilities to their consumers, so the best approaches to messaging may vary.
We’ve compiled action items that brands should be considering now and in the future to avoid communication pitfalls.
Read more: COVID Q&A: Messaging to consumers
Challenge: Shopper Marketing and E-commerce
Virtually everything about shopper marketing has changed since the onset of the pandemic. From the shopper’s standpoint to the way people actually shop, from what they’re buying to why they are buying it, is fundamentally different than our pre-COVID world. Retailers are adapting to a new normal that changes daily—inventory issues, rapid e-commerce adoption, capacity limits and more.
This has changed the rules of shopper marketing both in and out of the store. Our shopper marketing experts have dug deeper into what these changes are and how brands and retailers should react.
Read more: COVID Q&A: Shopper marketing and e-commerce
Follow us here as we continue to offer our thoughts on how your brand can strategically respond throughout the extent of the COVID-19 crisis.