Solutions in uncertain times

By Blue Chip

As your brand reacts to the containment and quarantine issues surrounding COVID-19, challenges abound. Here are some of the questions—and subsequent solutions—we’re discussing with our brand partners. Things are changing quickly. Please know our experts are constantly monitoring potential implications for our clients, and we’ll continue to update here.

Solutions In Uncertain Times page

Challenge: Adapting Media Strategies

The impact of COVID-19 on media strategy is complex for many brands. Should you be advertising on TV right now? How has COVID-19 impacted influencer strategies? Can digital messaging still run against content deemed safe and appropriate for our message?

We’ve tackled the most pressing media questions from our clients on what steps they should take now and what they should consider for the future.

Challenge: Messaging to Consumers

The rules on how, where and when brands should engage consumers have changed and continue to change as the COVID-19 crisis evolves. Now is an important time to review your current content strategy, social media approach, the messages and visuals in your ads and on your website. Every brand is unique, with shifting needs and varying responsibilities to their consumers, so the best approaches to messaging may vary.

We’ve compiled action items that brands should be considering now and in the future to avoid communication pitfalls.

Challenge: Shopper Marketing and E-commerce

Virtually everything about shopper marketing has changed since the onset of the pandemic. From the shopper’s standpoint to the way people actually shop, from what they’re buying to why they are buying it, is fundamentally different than our pre-COVID world. Retailers are adapting to a new normal that changes daily—inventory issues, rapid e-commerce adoption, capacity limits and more.

This has changed the rules of shopper marketing both in and out of the store. Our shopper marketing experts have dug deeper into what these changes are and how brands and retailers should react.

Follow us here as we continue to offer our thoughts on how your brand can strategically respond throughout the extent of the COVID-19 crisis.