Stop Renting Loyalty. Start Owning It with Incentivaze.
By Kevin Sherman, VP Digital Experience
Rewards apps like Shopkick, Ibotta, Fetch, and Aisle can get your product off the shelf fast. They’re great for sparking trial and tapping into deal-seeking audiences. But they don’t build loyalty to your brand. Shoppers are loyal to the app—and the second a competitor offers a better deal, they switch.
That’s a problem when you look at the numbers:
- A 5% lift in loyalty can grow profits up to 95%.
- 84% of shoppers say they’re more likely to choose brands with loyalty programs.
- Free loyalty programs make members 81% more likely to buy more often and 76% more likely to spend more.
If you’re only chasing redemptions, you’re leaving long-term growth on the table. That’s why we built Incentivaze, Blue Chip’s proprietary, brand-owned rewards platform. It pairs the immediacy of incentives with the compounding impact of loyalty. In other words, it’s Brand Commerce™ at work—driving sales overnight and building brands over time.
What makes Incentivaze different:
- Your brand, front and center. No competing logos, no clutter, no mixed messages.
- Frictionless participation. No app download. Mobile-first, receipt-based validation across any retailer.
- Direct shopper relationships. SMS engagement that keeps the loyalty between you and them.
- Actionable first-party data. See what they bought, where, when, and what else was in the basket.
- CRM growth that compounds. Capture opt-in mobile and email to drive loyalty programs and lifecycle marketing.
The payoff isn’t just moving units. It’s building a branded relationship with the shoppers who matter most. Sales today, brand preference tomorrow.
And here’s where it gets powerful: rewards apps are still useful for reach and trial. But Incentivaze turns those sparks into momentum—a brand-exclusive space, direct communication, and data you can act on. Together, they create a multiplier effect: driving units and exciting retailers now, while deepening loyalty over time. That’s how you grow sales and build lasting brand equity.