Stop Renting Loyalty. Start Owning It with Incentivaze.
Kevin Sherman , VP Digital Experience
Rewards apps like Shopkick, Ibotta, Fetch, and Aisle can get your product off the shelf fast. They’re great for sparking trial and tapping into deal-seeking audiences. But they don’t build loyalty to your brand. Shoppers are loyal to the app—and the second a competitor offers a better deal, they switch.
That’s a problem when you look at the numbers:
- A 5% lift in loyalty can grow profits up to 95%.
- 84% of shoppers say they’re more likely to choose brands with loyalty programs.
- Free loyalty programs make members 81% more likely to buy more often and 76% more likely to spend more.
If you’re only chasing redemptions, you’re leaving long-term growth on the table. That’s why we built Incentivaze, Blue Chip’s proprietary, brand-owned rewards platform. It pairs the immediacy of incentives with the compounding impact of loyalty. In other words, it’s Brand Commerce™ at work—driving sales overnight and building brands over time.
What makes Incentivaze different:
- Your brand, front and center. No competing logos, no clutter, no mixed messages.
- Frictionless participation. No app download. Mobile-first, receipt-based validation across any retailer.
- Direct shopper relationships. SMS engagement that keeps the loyalty between you and them.
- Actionable first-party data. See what they bought, where, when, and what else was in the basket.
- CRM growth that compounds. Capture opt-in mobile and email to drive loyalty programs and lifecycle marketing.
The payoff isn’t just moving units. It’s building a branded relationship with the shoppers who matter most. Sales today, brand preference tomorrow.
And here’s where it gets powerful: rewards apps are still useful for reach and trial. But Incentivaze turns those sparks into momentum—a brand-exclusive space, direct communication, and data you can act on. Together, they create a multiplier effect: driving units and exciting retailers now, while deepening loyalty over time. That’s how you grow sales and build lasting brand equity.