The Risk To CPG Brands That Pause Marketing

Our new consumer research shows that even short-term pauses in advertising can damage brand trust, visibility and sales.

Advertising keeps brands top of mind, builds loyalty and drives trial—especially during economic uncertainty—making it a critical investment, not an expense to reduce.

• What happens when your brand goes quiet? Consumers may notice more than you think.
• A single ad might do more than you expect. See what our controlled consumer experiment revealed.
• Discover why visibility isn’t just about awareness—it’s about staying in the cart.