The Fight to Prove the Value of Marketing

95% of CPG marketers say proving ROI to finance is a major challenge. And as growth slows and pressure mounts, proving marketing’s value is no longer optional—it’s essential.

Blue Chip’s latest white paper, “The Fight to Prove the Value of Marketing,” leverages exclusive findings from our 2025 CPG Survey of 100 marketing professionals to reveal how trailblazing marketers are navigating margin pressure, aligning with finance and driving measurable growth.

What's Inside:

  • Facing the Breaking Point: Why collaboration, measurement and innovation are the new marketing baseline.
  • A Tale of Two Marketers: How trailblazers are proving impact and why traditionalists are falling behind.
  • Recommendations: Get the 6 essential insights that will guide you through a margin-constrained world to achieve marketing-enabled growth for your brand.
First 3 pages of the White Paper