Why CPG Brands Can’t Afford to Be Slow When Culture Moves Fast

Culture moves in hours. Shopper marketing still runs on quarters.

Drawing on exclusive survey data, industry research and case studies, this white paper illustrates how brands risk losing both relevance and consumer interest when in-store campaigns are not activated quickly. The paper discusses how marketers can leverage Blue Chip’s Brand Commerce™ strategy to swiftly adapt to cultural trends and transform relevance into revenue.

Here's what you'll discover:

• The true cost of delayed activation—from lost demand to missed opportunities
• How retailer timelines and compliance erode brand distinctiveness
• Why Brand Commerce™ is key to turning cultural moments into transactions