2025 Retail Media Summit Recap
In May 2025, the Path to Purchase Institute convened the commerce marketing community for Retail Media Summit 2025.
This recap, sponsored by Blue Chip, offers a comprehensive recap of the event’s key sessions and insights.
What you'll find:
- Strategic Trends—A breakdown of the latest thinking on measurement, shopper behavior and full-funnel tactics.
- Emerging Topics—Explore how BevAlc, AI and non-retailer-owned media networks are influencing today’s commerce media strategies.
- Expert Insight—A short piece on how retail media is becoming central to holistic marketing—including a roadmap to greater effectiveness through our Brand Commerce approach—authored by Mary Kate Huffman, Blue Chip Sr. Director of Commerce & Investment Strategy.
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