2025 Retail Media Summit Recap

In May 2025, the Path to Purchase Institute convened the commerce marketing community for Retail Media Summit 2025.

This recap, sponsored by Blue Chip, offers a comprehensive recap of the event’s key sessions and insights.

What you'll find:

  • Strategic Trends: A breakdown of the latest thinking on measurement, shopper behavior, and full-funnel tactics.
  • Emerging Topics: Explore how BevAlc, AI, and non-retailer-owned media networks are influencing today’s commerce media strategies.
  • Expert Insight: Mary Kate Huffman, Blue Chip's Commerce and Investment Director, shares how retail media is no longer siloed—it’s becoming central to holistic marketing. The Blue Chip “Brand Commerce” approach offers a roadmap to greater effectiveness.
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