How to Win the Shelf War in 2026

In 2026, the path to purchase is faster, more volatile and harder to control than ever.

Inside this white paper, you’ll find proprietary research on why decisive, well‑positioned marketing—guided by the Brand Commerce™ approach—is what determines whether your brand wins or loses when it’s unavailable on the physical or digital shelf.

What you'll take away:

• How marketing keeps your brand top of mind even when it's unavailable.
• How you can get consumers to pick your brand when their go-to is out-of-stock.
• What makes consumers come back after they've tried a competitor.
• A marketer-led playbook to operationalize all three moments.