Helping Fans Go All Out

PROCTER & GAMBLE

Helping Fans Go All Out

Being a hardcore NFL fan is messy, which led us to a big insight…

Different fans get messy in different ways. From the cheese-stained couches of Green Bay to Buffalo's wing sauce-splattered jerseys, P&G has the products to deal with every game day challenge.

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Our “Ready for Anything” campaign visualized fanatics with in-store signage and digital ads activated around the NFL season kickoff, the Super Bowl and the Draft.

The campaign also touted custom P&G bundles to fit fan's specific needs. Because no matter how they celebrate, NFL fans everywhere should be ready for any mess.

We reminded NFL fans that P&G is here for any spill, any stain, any fan.

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+20%

incremental display space secured with key customers

+28%

sales increase in-store and e-comm compared to period prior

#1

one of the most successful P&G sports sponsorships

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