Calling Out Nonsense in the Snack Aisle
EMERALD NUTS
Calling Out Nonsense in the Snack Aisle
Emerald Nuts were getting lost in a sea of sameness
Despite a superior, newly improved product, and a refreshed brand, Emerald Nuts needed a way to set themselves apart from the standard good-for-you claims and staid packaging of an overcrowded category.
We soon realized we’re surrounded by junk, and not just in the snack aisle. So, we created a spot that pitted Emerald Nuts’ full flavor against competitors’ artificial junk.
We then maximized our reach and engagement with connected TV placements, paid digital media and social, custom influencer collaborations and strategic retail activations.