Make It Yours
FROGTAPE
Make It Yours
FrogTape saw an opportunity to challenge 3M’s dominance.
3M controlled 98% of the self-adhesive hanger market with Command Strips. FrogTape wanted to launch a more effective, less damaging product to disrupt the category and gain market share with reMOVEables. So what did we do when our client wanted to take on a titan of industry? We made it personal.
In a category dominated by engineering, we told a humorous and human story about a new-to-market product in the client’s first-ever commercial spot and 360-media campaign spanning CTV, IG, Pinterest, Walmart.com and influencers.
We identified a relatable human truth: People want to make (or remake) spaces personal. FrogTape reMOVEables lets them do that with easy to hang and remove wall tape and hooks.
When you’ve got your own style, but mom gives you lemons. Sometimes your kitchen doesn’t need a mother’s touch.
