Revealing Life’s Meal-Good Moments
Panera Bread
Revealing Life’s Meal-Good Moments
For far too long, Panera was hiding in plain sight at your local grocer.
Many of Panera’s signature offerings have been available at grocery since 2007, but even the most passionate Panera fans were unaware. So our integrated campaign opened their eyes to an entirely new way to enjoy Café favorites.
The "meal-good" moments featured in our tv spots reframed everyday occurrences as unexpected opportunities to enjoy Panera at Home.
The full-funnel campaign, including digital, social and retail media, surprised audiences by showing how simple and satisfying picking up Panera at the grocery can be.