CHANGE YOUR PERSPECTIVE .
The Fight to Prove the Value of Marketing
Blue Chip
Cutting Marketing During Uncertain Times? It Could Cost You.
Sarah Van Heirslee
Marketing Is a Revenue Engine—But Only If You Can Prove It
Blue Chip
Brand AND Commerce: The Growth Formula CPG Brands Can’t Afford to Ignore
Blue Chip
From Fragmented Channels to Seamless Campaigns: How Brand Commerce Unlocks the Full Power of Retail Media
Mary Kate Huffman
Decoding Disparities: Engaging Diverse Health & Wellness Consumers
Sonja Evans
Google Pivots on Cookie Deprecation
Blue Chip
Solutions to Common Challenges With Retail Media Networks
Erich Parker
How Creative Commerce Drives Brand Growth, From Big Ideas to the Bottom Line
Dan Cornell
The Importance of Media Operations
Colleen Waltman
Blue Chip Introduces Impact OS Suite
Blue Chip
Ad Agency Leadership—How Promoting From Within Fosters Teamwork, Productivity and Client Retention
Stanton Kawer
How to Recover From Conversion Fixation
Erich Parker
Straightforward Is Best: Let’s Simplify Our Ideas
Sonja Evans
Marketers Need More 30-Day RFPs
Dan Eisenberg
Retail Media Networks: A Call For Measurement, Transparency and Consistency
Blue Chip
Five Considerations for Shopper Marketing Budget Prioritization
Erich Parker
How to Make Integrated Agency Teams Work
Dan Eisenberg
Drive Sales and Engagement with Incentivaze, Blue Chip’s Custom Reward Program
Kevin Sherman
Brands Don’t Need the World’s Largest Media Agency
Sherri Rosenberg
The Importance of First-Party Data
Blue Chip
Tap Agencies to Onboard New Client Personnel
Dan Eisenberg
The Creative Agency Process Sh*tstorm
Joel Walker
Charting the Consumer Path to Wellness
Blue Chip
Evolving the Fine Art of Shopper Marketing Measurement
Blue Chip
What the TikTok Deal Means for Marketers
Blue Chip
How to Maximize Sports Sponsorships to Increase Sales
Blue Chip
The Delivery Dilemma
Sonja Evans
We Need to Get Back in Person with Agency Reviews – for Advertising’s Sake
Dan Eisenberg
Cheers! How Alcohol Brands Can Win at Ecommerce
Sonja Evans
2025 Retail Media Summit Recap
Blue Chip
Retail Media Networks: An Opportunity For Growth
Jennifer Moore